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immersive experience—redefining the way we approach design
intentionally contrasting societal ideals of demure femininity
Designed by Spanish designer Jose Manuel Vega
drawing inspiration from the rich heritage of Italian typography
Perfect for high-end branding
Segment A Key gothic immersive experience—redefining the way weSegment A is a robust display type family featuring 18 styles that draw inspiration from condensed European grotesques of the 19th century, infused with clear geometric proportions. In its Black weight, the letterforms reflect the bold, industrial graphic design ethos of the 1960s and 70s. Each style offers flexibility with 3 axesadjustable in weight, width, and a 10 italic angle. Defined by its narrow proportions and distinctive character, Segment A
