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A Practitioner'S Guide To Account-Based Marketing 2E Economics Book Title: Try This AtBook Title: A Practitioner'S Guide To Account Based Marketing 2E ISBN: 9781398600874 By Author(s): BEV BURGESS; DAVE MUNN By Publisher: KOGAN PAGE Format: PB As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account based marketing, also known as client centric marketing, treats important individual accounts as