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Strategy Is Destiny : How Strategy-Making Shapes a Company's Future Contemporary But what do you doBook Title: Strategy Is Destiny: Intel Corp T ISBN: 9781982146511 By Author(s): ROBERT BURGELMAN By Publisher: SIMON & SCHUSTER Format: TPB How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty year history? The answer lies in the quality of its strategy making process, contends leading strategic