Contagious: Why Things Catch On nigerian-author He traces Russia's phoenix-like rise

He traces Russia's phoenix-like rise from the ashes of the post-Cold War Soviet Union

illuminating an unlikely corporate titan as never before

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Contagious: Why Things Catch On nigerian-author He traces Russia's phoenix-like rise"Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too." CHARLES DUHIGG, author of THE POWER OF HABIT "If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy." CHIP HEATH, coauthor of MADE TO