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380 In Color
Interviews And Performance Texts That Illustrate And Examine The Process
'Belly Art'
Where Christ Is Lord
And Her Temptation To Give In To Her New Dog Impulses Peak
The Servicedominant Logic Of Marketing: Dialog, Debate, And Directions-used Schenkman 380 In ColorExpanding On The Editors' Awardwinning Article 'Evolving To A New Dominant Logic For Marketing,' This Book Presents A Challenging New Paradigm For The Marketing Discipline. This New Paradigm Is Serviceoriented, Customeroriented, Relationshipfocused, And Knowledgebased, And Places Marketing, Once Viewed As A Support Function, Central To Overall Business Strategy. Servicedominant Logic Defines Service As The Application Of Competencies For The Benefit
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