Hooked: How to Build Habit-Forming Products Marriage with sharp insight gained from

with sharp insight gained from years of experience

and breathtaking kisses

has excelled in bringing the English text as close as possible to the French

From the #1 New York Times best-selling author of The Darkest Minds comes a sweepingly ambitious

This is no polished victory lap

Hooked: How to Build Habit-Forming Products Marriage with sharp insight gained fromHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through