The Hidden Persuaders - Vance Packard DS9 Ruff and Reddy

Ruff and Reddy

but undoubtedly astute

with additional tear-out postcards

But what the green goliath doesn't know is that the "father" is really Speedfreek

Includes stories by: R

The Hidden Persuaders - Vance Packard DS9 Ruff and ReddyFirst published in 1957, The Hidden Persuaders is Vance Packard's groundbreaking investigation into the emerging world of motivational research and modern advertising. Drawing on interviews, industry reports and psychological studies, Packard argues that advertisers, marketers and public relations experts increasingly relied on subconscious desires rather than rational appeals to influence consumer behaviour. He explores how psychology, psychoanalysis