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Brand Flip, The: Why Customers Now Run Companies And How To Profit From It (Voices That Matter)-used John Aristotle Phillips And Those Who Do MinistryBestselling Brand Expert Marty Neumeier Shows You How To Make The Leap From A Companydriven Past To The Consumerdriven Future. Youll Learn How To Flip Your Brand From Offering Products To Offering Meaning, From Value Protection To Value Creation, From Costbased Pricing To Relationship Pricing, From Market Segments To Brand Tribes, And From Customer Satisfaction To Customer Empowerment. In The 13 Years Since Neumeier Wrote The Brand Gap, The Influence