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Deception In The Marketplace,New Pham The Interface Between Them IsThis Is The First Scholarly Book To Fully Address The Topics Of The Psychology Of Deceptive Persuasion In The Marketplace And Consumer Selfprotection. Deception Permeates The American Marketplace. Deceptive Marketing Harms Consumers Health, Welfare And Financial Resources, Reduces Peoples Privacy And Selfesteem, And Ultimately Undermines Trust In Society. Individual Consumers Must Try To Protect Themselves From Marketers Misleading Communications By