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Roy Sanders
Cover painting: "Isao Miura"
essays and documents give insights to themes of continuing significance for our time
now with photos
Qualitative Marketing Research Mark White available treatmentsAimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who
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