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Marketing Communications for a Digital Age Oncology Nutrition Dietetics Practice Group With massive changes in the

SKU: 36748822471
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Description

With massive changes in the media environment and its technologies

not only because a healthy

"Critical Management Studies" brings an integrated critical approach to the study of management and organizations

philosophers have argued that the capacity to solve problems successfully in the real world is a crucial component for one's well-being

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Marketing Communications for a Digital Age Oncology Nutrition Dietetics Practice Group With massive changes in theGain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics. Packed with international case studies from organisations like Samsung,

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