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EAN: 9780399175633
Number Of Pages: 535
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Third Printing EAN: 9780399175633Author: Anthony Ulwick Brand: McGraw Hill Education Edition: 1 Number Of Pages: 256 PartNumber: 9780071408677 Release Date: 16 08 2005 Details: A world renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome driven programs bring discipline and predictability to the often random process of innovation." Clayton Christensen For years, companies have accepted the underlying principles that define the customer
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