You can play it in a deck with its partner, which is a black creature (Krav, the Unredeemed) that gives you more of an aristocrats deck configuration
If youre going to play a creature in a control deck, this is the one to employ
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Emet-Selch, Unsundered does make for a good Commander, its true, but it also slots really nicely into Dimir and Sultai graveyard focused builds
Since Griselbrand has lifelink and deals seven damage, you technically lose nothing to draw those seven cards so long as he deals damage
Source material cards combine shots from the original series with thematic Magic reprints